OUR STORY
In 2021, our founder Aviel looked across the court and asked:Why should court sport apparel feel like gymwear? From that question, AVI was born — a premium performance apparel brand built just for the courts. We believe players deserve more than generic activewear. They deserve gear engineered to support every drive, pivot and rally — while honoring the timeless style of court sports.
Our vision
Court sports are evolving. The modern player demands performance and style — and we’re here to lead that evolution. AVI is not a side line of a bigger brand; this is our focus. We’re dedicated to elevating court apparel, creating a community of players and retailers who share a passion for precision and style.
Craft and design
We only create clothing and apparel that exceed standards for aesthetic and performance.
FUNCTION
We develop and source innovative materials that are designed to work with your body, especially when you’re most active. These clothes are meant for motion, and are durable to hold up even in high-intensity moments.
FORM
We draw inspiration from contemporary fashion and minimalism, as well as classic sportswear design. Our clothes are designed to look just as good off the court as they do in motion.
FEEL
We carefully select every material used in the construction of our apparel. Our clothing is designed to provide an exceptional experience: from the all-day comfort of the fabric, to unique materials that move with you.
ETHICS & SUSTAINABILITY
We believe in making a difference — for players and the planet. That means working with manufacturing partners who uphold fair labor standards, seeking fabrics that reduce environmental impact and designing apparel that lasts.
JOIN US ON COURT
Whether you’re chasing your club title, traveling to tournaments or heading to the resort after your match — explore our collections. Or if you’re a retail partner interested in bringing AVI to your store, [inquire here] (link to wholesale).
