OUR STORY
AVI was started by our namesake, Avi, who grew up playing Tennis and competing at the collegiate level. When Avi discovered Pickleball, he put down the racquet and picked up a paddle. While there were many different types of paddles to choose from, he realized he did not have the clothes he needed to hit the courts. No one was making apparel just for pickleball.
AVI, the brand, was founded to create apparel that is uniquely designed for the sport of pickleball and its modern players.
FOR PICKLEBALL
Serious sports require specialized gear. Pickleball is no exception.
AVI is the pioneering brand to introduce performance apparel tailored exclusively for pickleball and seized the opportunity to
enhance the sport.
Drawing inspiration from classic court apparel while incorporating cutting -edge technical materials and precision detailing, every AVI piece strikes a harmonious balance between tradition and modernity.
The outcome is a distinctive style meticulously crafted to elevate not only the performance but also the confidence and aesthetics of
pickleball players on the court.
DESIGN PRINCIPLES
We only create clothing and apparel that exceed standards for aesthetic and performance.
FUNCTION
We develop and source innovative materials that are designed to work with your body, especially when you’re most active. These clothes are meant for motion, and are durable to hold up even in high-intensity moments.
FORM
We draw inspiration from contemporary fashion and minimalism, as well as classic sportswear design. Our clothes are designed to look just as good off the court as they do in motion.
FEEL
We carefully select every material used in the construction of our apparel. Our clothing is designed to provide an exceptional experience: from the all-day comfort of the fabric, to unique materials that move with you.
ETHICAL MANUFACTURING AND SUSTAINABILITY
FAIR LABOR
We take steps to ensure that our partners practice fair and equitable labor laws. That means safe working environments, fair pay, and fair treatment.
MANUFACTURING
We believe in the importance of a healthy planet. Which is why we only source materials and manufacturing from those who believe the same and follow strict environmental policies.
SUSTAINABILITY
We do everything we can to minimize our carbon footprint. Our partners minimize their waste and water use, and we use recyclable materials whenever possible.
