AVI was founded in Miami and focuses on one simple but important principle: elevating niche sports like Pickleball by creating the exceptional apparel athletes and enthusiasts deserve. AVI was founded by our namesake, Avi (you might also notice his handsome dog, Baker, on the site). Avi grew up playing tennis, competing at a collegiate level. But when he discovered Pickleball, he put down the racquet and picked up a paddle.It’s this background that allows him to understand the sport and the community that’s grown around it. He believes that everyone who shares his love for Pickleball— from professional athletes to casual enthusiasts— deserves well-constructed, expertly designed clothing made just for their sport. It’s a belief that carries through to everything AVI does, and it’s why Avi created the first clothing line with Pickleball specifically in mind.

We only create clothing and apparel that exceed standards for aesthetic and performance. This is clothing that looks and feels good, with zero compromise.

FUNCTION:

We develop and source innovative materials that are designed to work with your body, especially when you’re most active. These clothes are meant for motion, and are durable to hold up even in high-intensity moments.

FORM:

We draw inspiration from contemporary fashion and minimalism, as well as classic sportswear design. Our clothes are designed to look just as good off the court as they do in motion.

FEEL:

We carefully select every material used in the construction of our apparel. Our clothing is designed to provide an exceptional experience: from the all-day comfort of the fabric, to unique materials that move with you.

FAIR LABOR:

We take steps to ensure that our partners practice fair and equitable labor laws. That means safe working environments, fair pay, and fair treatment.

MANUFACTURING:

We believe in the importance of a healthy planet. Which is why we only source materials and manufacturing from those who believe the same and follow strict environmental policies.

SUSTAINABILITY:

We do everything we can to minimize our carbon footprint. Our partners minimize their waste and water use, and we use recyclable materials whenever possible.